4. Beware the deadly FOMO and WWLT
“Fear of missing out,” or FOMO, drives a lot of irrational buying. Knowing that the inventory changes often might cause you to pull the trigger on a purchase even if you’re not sure you want or need it.
Just as bad is WWLT — “Wouldn’t ‘whoever’ love that?” You see the camouflage-printed jammies or the hardback mystery novel that would be perfect for someone in your life. Perhaps, say, yourself.
Come clean: Have you ever gone to Costco for milk, oranges and canned goods and walked out with a trampoline? It happens.
If you’re suddenly eying something you don’t need — or something you want but can’t pay for right now — it’s no bargain.