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Every generation gets unfairly maligned. Take it from a Generation Xer (who’s not a slacker) with six baby boomer siblings (who were never hippies).
But it’s hard to remember a prior generation being accused of “killing” as many traditions and cultural habits as Generation Y, also known as the millennials, has been. Did people accuse the baby boomers of killing big band music, or Gen Xers of killing the leisure suit? And would that last one even have been a bad thing?
Millennials, people born between 1981 and 1997, have come in for a lot of criticism for breaking away from previous generations, whether it represents a major economic shift such as not buying homes or a daily consumer choice like shunning breakfast cereal (pass the avocado toast, please).
Looking at the trends they’re not buying into can tell us a bit about which companies and industries may be slipping away. Whether that’s good news or bad depends on how much you have invested in, say, the paper napkin industry.